Note: The job is a remote job and is open to candidates in USA. Rest and Reset is an early-stage D2C home textiles and soft goods brand dedicated to helping people turn their homes into sanctuaries. The Chief Marketing Officer will own the brand narrative, oversee creative production, and manage all paid advertising channels to drive consumer awareness and ensure effective marketing expenditures.
Responsibilities
- Sanctuary Storytelling: Own the visual narrative for 'Rest and Reset.' Guide production of lifestyle assets (morning routines, texture close-ups, bedroom makeovers) that evoke sanctuary and comfort. Ensure all brand touchpoints feel intentional and cohesive
- Content Direction & Influencer Partnerships: Recruit and brief micro-influencers (wellness, home, lifestyle) to generate authentic, on-brand UGC. Source user-generated content without expensive upfront fees. Continuously iterate on creative hooks and messaging
- Ad Creative Optimization: Direct the design and messaging of all paid ad formats (static images, video, carousel). Continuously A/B test creative to lower Cost-Per-Click (CPC) and drive high-intent traffic. Own the feedback loop between creative team and performance data
- Multi-Channel Traffic Engine: Deploy a lean, high-intent acquisition strategy combining visual paid ads (Meta, Pinterest) with high-intent search (Google Shopping, Performance Max). Ensure brand messaging is consistent across channels
- Audience Segmentation: Build and refine audience segments based on lifestyle (wellness, home decor, premium lifestyle) and intent. Test lookalike audiences and retargeting cohorts
- Budget Allocation & Agility: Allocate paid budget across channels based on ROAS. Reallocate weekly to highest-performing channels and kill underperforming campaigns within 14 days
- Vendor Audit & Cleanup: Within your first 14 days, audit all external creative agencies, freelancers, and contractors. Ruthlessly fire underperforming or redundant vendors. Document why each vendor exists
- Rigid Performance Reviews: Hold weekly performance cadences with remaining partners. Use cash-based metrics only (CAC, ROAS, CPC). Disregard vanity metrics. Execute 30-day exit clauses for consistent underperformance
- SLA Management: Establish and enforce Service Level Agreements (SLAs) with formal warnings for missed deadlines. Ensure creative turnaround and asset quality meet standards
Skills
- Documented success scaling a D2C e-commerce brand from early stage (under $2M) to profitability
- Evidence of creative excellence and disciplined acquisition
- Genuine experience with home decor, lifestyle, wellness, or premium consumer goods
- Proficiency with Meta Ads Manager, Pinterest Ads, Google Analytics, and Creative Testing frameworks (Figma, Adobe Creative Suite familiarity a plus)
- You audit vendors, make hard calls, and own brand decisions autonomously
- You do not ask permission for tactical changes aligned with strategy
Company Overview