Note: The job is a remote job and is open to candidates in USA. Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials. They are seeking a Chief Financial Officer to partner with the CEO, own the equity story, manage capital markets, and lead financial strategy while driving the company towards its mission of transforming the consumer products industry for good.
Responsibilities
- Be a real partner to our CEO. A thought partner. Tell him the truth before it’s comfortable, and help him decide where to bet and where to stop
- Own the equity story and re-rate the company. Run earnings calls, investor relations, guidance, and the capital structure, and make sophisticated people see the upside we see
- Find the money. Free up every dollar that isn’t earning its place, and point it at what matters
- Get the flywheel. Live and breathe DTC economics, customer cohorts, paybacks, contribution margin, and retention, and help us pour fuel on what’s working
- Steward the balance sheet. Keep us liquid, keep our lenders close, and keep us strong enough to play offense
- Build AI-first. We don’t want a bigger finance team. We want a sharper, faster, more automated one
- Partner with me on strategy, resource allocation, and the hard trade-offs of a turnaround, and serve as a trusted, candid voice with the board and audit committee
- Own capital markets and investor relations, including guidance, earnings announcements, SEC reporting, and the credibility that closes the gap between what we’re worth and where we trade
- Manage cash, liquidity, and the capital structure, and own the relationships with our lenders and capital providers, with disciplined capital allocation throughout
- Lead the financial strategy and analysis for partnerships, M&A, and other options that can step-change our scale and value
- Partner with growth and operations on the D2C model, including CAC, payback, contribution margin, cohort retention, and subscription dynamics, so we fund the flywheel intelligently
- Take cost out of the core business, and instill capital discipline and a culture of frugality without starving growth
- Lead and develop a lean, high-trust, AI-native finance team. Make the team better without making it bigger, and grow the people already on the bench
- Oversee strong controls, clean audits, and SOX compliance, working through a capable controller and the FP&A and SOX leaders who own technical accounting, the close, forecasting, and the control environment day to day
Skills
- You've been a public-company CFO, or the deputy who already does the job without the title
- Small-cap, microcap, or turnaround scars are a plus here, not a red flag
- You've stood in front of investors, analysts, and lenders and held the room, especially when the news was hard
- You've negotiated with capital providers when money was tight and walked away with both a deal and a relationship
- You've run the processes that change a company's trajectory, including M&A and strategic alternatives
- You think in cohorts, payback, and contribution margin
- DTC and subscription economics are your native language, not a briefing you had to study
- You've taken cost out without gutting the future, and you treat the company's cash like it's your own
- You've made a small finance team punch above its weight, and you'd reach for an AI agent before a new headcount
- You want to win for shareholders and do real good in the world, and you're tired of being told you have to pick one
- You've helped a company accelerate out of a turnaround
- You have a retail, CPG, or commerce background, with fluency in marketplace economics
- You've modernized a finance function with AI tooling and lived to tell a good story about it
Benefits
- Competitive benefits - medical, vision, dental
- Equity - shared success is core to our mission
- Flexible Paid Time Off - we care most about results
- Free VIP membership and 50% employee discount
- Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!
Company Overview