Who We Are
RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
Our Mission
We Exist to Grow Your Business...PERIOD.
Our Values
- We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
- We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
- We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
- We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
- OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.
Summary of Position
As a Paid Media Supervisor, you will lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across a variety of digital advertising platforms. This role is responsible for driving measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization. Serving as a trusted advisor to clients, you will present performance insights and strategic recommendations to key stakeholders, including C-suite executives and private equity partners, while ensuring campaigns consistently exceed client goals and expectations. The ideal candidate is a strategic thinker and hands-on practitioner with a passion for analytics, emerging technologies, AI-driven marketing innovations, and delivering exceptional client results.
In addition to managing client success, you will provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader. Reporting to the Director of Paid Media, you will help drive the department’s growth and evolution through training, coaching, process improvement, and cross-functional collaboration. This position requires strong communication, leadership, and problem-solving skills, a commitment to continuous improvement, and the ability to travel quarterly for on-site client business reviews, executive presentations, and strategic planning sessions.
Position Responsibilities
Campaign Strategy & Management
- Develop, manage, and optimize paid media campaigns across multiple advertising platforms (Google, Bing, Meta, Local Service Ads (LSA), OTT, Yelp, & Email Marketing) ensuring alignment with client objectives and Key Performance Indicators (KPIs)
- Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and achievement of performance goals
- Conduct competitive analysis and market research to identify growth opportunities and develop strategies that strengthen clients’ market position
- Recommend and support landing page optimization initiatives to improve user experience, conversion rates, and overall campaign performance
- Stay current on industry trends, platform updates, emerging technologies, and best practices to continuously enhance paid media strategy and execution
Performance Analysis & Client Leadership
- Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders
- Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI
- Communicate campaign performance, trends, and optimization initiatives clearly and effectively to internal teams, C-Suite executives, and private equity stakeholders
- Serve as a trusted strategic advisor to clients, providing thought leadership and consultative guidance on paid media and digital marketing initiatives
- Travel quarterly to participate in client-facing business reviews, presenting performance results, strategic recommendations, and growth opportunities to executive stakeholders
Team Leadership & Operational Excellence
- Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development
- Lead the creation and delivery of Paid Media team training programs, including onboarding initiatives, educational resources, and best-practice documentation
- Serve as a subject matter expert across paid media platforms, sharing knowledge and fostering continuous learning within the team
- Support the continued growth and success of the Paid Media team by ensuring team members are equipped with the knowledge, tools, and resources needed to excel
- Collaborate with cross-functional teams, including Paid Media Operations, to support new client onboarding, campaign launches, and ongoing success
- Partner with the Director of Paid Media to identify operational inefficiencies, improve processes, and enhance team performance and scalability
Additional job duties as assigned by management
Requirements
Required Qualifications
- 5+ years of paid media experience with a proven track record of developing, managing, and optimizing successful digital ad campaigns management within a marketing agency environment
- Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, Local Service Ads (LSA), and other digital advertising platforms
- Familiarity with A/B and multivariate testing to optimize campaign performance
- Experience presenting paid media performance, strategic recommendations, and business insights to clients, C-suite executives, private equity stakeholders, and senior leadership teams
- Understanding of LLMs, AI-driven search experiences, automation tools, and the evolving impact of AI on digital marketing and paid media strategy
- Strong analytical and problem-solving skills, with experience using performance data, testing methodologies, and reporting tools to drive optimization and business results
- Advanced proficiency in Microsoft Excel and other analytics and reporting platforms
- Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities and stakeholder relationships effectively
- Strategic, results-oriented mindset with the ability to identify opportunities, solve complex challenges, and implement data-driven solutions
- Demonstrated ability to thrive in a fast-paced environment while maintaining a high level of accuracy, accountability, and attention to detail
- Self-motivated and collaborative, with the ability to work independently and contribute to a high-performing team culture
- Willingness and ability to travel quarterly for on-site client business reviews, executive presentations, strategic planning sessions, and other company-related meeting
Preferred Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, Communications or a related field
- Home services marketing experience, with a demonstrated understanding of lead generation strategies, local market dynamics, and customer acquisition within the industry
- Previous leadership experience including mentoring team members and supporting professional development initiatives
- Experience designing and implementing training programs, onboarding processes, and best-practice documentation
The total compensation for this salaried exempt opportunity includes a base compensation range that is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits
We’ve got you covered!
RYNO is proud to offer a variety of benefits to support employees and their families, including:
- Remote-first culture with flexible work options
- Performance based bonuses to reward excellence
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching to help you plan for your future
- 6 weeks of paid parental leave for new parents
- $2,000 annual tuition reimbursement for continued education
- Wellness stipend to support your health and fitness
- Monthly data stipend to support your remote work environment
- Paid vacation and sick time off for work-life balance
- 11 paid holidays to enjoy throughout the year
- Paid days for a Cause to give back to your community
- Paid birthday holiday to celebrate your special day
- Comprehensive Employee Assistance Program for personal support
- Leadership and career advancement opportunities
- Anniversary rewards to celebrate milestones
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
About RYNO Strategic Solutions
RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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