Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support.
They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments.
Job Responsibilities
SEO & Content Optimization
- Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics
- Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation
- Implement do-follow links across owned domains and coordinate with external publications to secure backlinks
- Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities
- Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations
Social Media & Community Engagement
- Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels
- Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production
- Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA
- Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility
Campaign & E-commerce Performance Support
- Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns
- Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy
- Support campaign rollouts and content updates across websites, landing pages, and Shopify
Client Resources & Program Management
- Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos
- Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform
- Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement
- Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels
Lead Management & Website Administration
- Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details
- Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels
- Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots
- Perform general maintenance on the CRM platform to ensure client information is accurate
Requirements
- Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency
- Previous copywriting experience, including writing for digital channels and social platforms
- Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn
- Demonstrated design ability and proficiency using Canva
- High-level written and verbal communication skills with the ability to write compelling, on-brand copy
- Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines
- Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads
- High reliability, accountability, and a respectful, collaborative approach to teamwork
Nice-to-Have Skills
- Understanding of or genuine interest in the beauty, aesthetics, or wellness industry
- Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console
- Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools
- Familiarity with website admin tools such as WordPress Elementor and Shopify
- Formal qualification in Marketing and Public Relations
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO
- Annual leave
- Christmas Bonus equivalent to 1 month's wage (pro-rate)
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