Job Description
This role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for the development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with sales, customer success managers and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for fundraising software or software that serves nonprofits and associations.
Reporting to the Manager, Integrated Marketing, the Integrated Marketing Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, webinars and events to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution.
DUTIES & RESPONSIBILITIES:
- Develop and execute measurable demand creation programs that drive revenue through direct sales team
- Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
- Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
- Work closely with content and design teams to create landing pages for campaign CTAs
- Work closely with Marketing Operations on mapping marketing database segmentation to personas
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
- Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
- Analyze tactical campaign performance for continuous improvement
- Facilitate a marketing program retrospective following completion of each marketing program
- Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
- Become an expert on the company's lead funnel
- Other job duties as assigned by the manager
- 3 to 5 years of experience in B2B marketing programs
- Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
- Experience with creating compelling messages that drive interest and conversions
- Ability to understand how strategic objectives translate into market-specific programs
- Demonstrated ability to implement with extreme attention to detail
- Desired management/leadership skills:
- Ability to define and manage projects involving multiple stakeholders
- Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
- Desired marketing skills:
- Familiarity with principles of B2B marketing
- Audience development experience a plus
- Legally eligible to work in the country in which the position is located
CHARACTERISTICS
- Proactive self-starter, intrinsically motivated
- Intelligent, with strong critical thinking skills
- Ability to think strategically, paired with high attention to detail in execution
- Positive, can-do attitude
- Ability to prioritize multiple projects simultaneously, naturally high RPM
- Strong interpersonal skills a must; values influencing & building relationships
- Collaborative team player, yet also comfortable working independently
EDUCATION, CERTIFICATES, LICENSES, & REGISTRATIONS
Bachelor's degree required with emphasis on marketing, business or communications preferred.
About Us
Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.
Why Work Here?
At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.
Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability
Remote Work Flexibility
Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.
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