GALE is the world’s first and only Business Agency, known for integrating business strategy with brand storytelling. The Strategy Development Program Associate will support the Strategy team in various consulting engagements, conducting research and providing insights that inform business plans.
Responsibilities
- Support the Strategy team across loyalty, CRM, brand, and integrated marketing consulting engagements
- Conduct competitive and market research, analyze customer and channel trends, and synthesize inputs into clear, client-ready insights
- Connect insights to client objectives and business challenges, contributing to briefs, strategic approaches, and actionable recommendations that inform business plans
- Collaborate with cross-functional teams at GALE, including Research, Client Partners, Creative, and MarTech, to support cohesive, well-rounded client solutions
- Participate in the learning phase focusing on the fundamentals of Strategy, spanning loyalty, audience segmentation, CRM, brand, and integrated marketing
- Build core consulting skills, including conducting desktop research and developing insights, analyzing data, writing strategic briefs, and crafting clear, compelling storylines and presentations
- Complete a Capstone project (Mini case study) which will test skills and knowledge and highlight areas of strength and improvement
- Gain hands-on experience across key areas of Strategy by contributing to a range of client projects and workstreams during the mentorship phase
- Work on client work for the remainder of the year to hone skills in Strategy
- Present a project worked on to the broader Strategy group
Skills
- Proactive, self-starter mentality, a resourceful and strong problem-solver
- Curious and creative mindset
- Client ready, with a level of professionalism and polish to represent the agency
- Resourceful, with an ability to navigate ambiguity and solve problems
- Consulting skillset, with the ability to translate business problems into insights and actionable recommendations
- Uses data and analysis to inform strategic recommendations while remaining comfortable making decisions in situations where information is incomplete or evolving
- Highly collaborative, passionate, and dedicated to your own development
- Takes initiative, ownership and accountability
- Excited to learn how the organization functions and develop new skills
- Passionate about contributing to GALE's continued growth
- Genuine enthusiasm for consulting, advertising, creative, technology and digital marketing
- Ability to manage multiple projects in a fast-paced, deadline driven environment
- Must be detail-oriented and have strong organizational and time management skills
Company Overview
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