Fractional CMO / Demand Generation Partner
The Opportunity
You'll report directly to the CEO and work closely with our SVP of Strategic Sales. Your focus is pipeline: getting the right people into the funnel and moving them toward a sales conversation.
We're open to working with a fractional individual (a senior marketer embedded part-time) or a specialist agency with a strong B2B and manufacturing track record. What matters most is that you know this space and can execute quickly.
What You'll Own
Demand Generation & Campaign Execution
• Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events.
• Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel.
• Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward.
• Partner with Sales to align on lead quality, handoff, and what's actually converting downstream.
Channel & Campaign Strategy
• Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them.
• Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector.
• Build enough visibility into what's driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on.
Stack & Execution
• Work within Maneva's existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools.
• Bring your own playbooks, frameworks, and best practices to accelerate what we're building.
• Lay groundwork for paid programs if and when organic efforts warrant it.
Requirements
Who You Are
• A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products.
• Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions.
• Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream.
• Strong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plus.
• Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor.
• Experience working with or at an early-stage tech startup.
• Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you.
Engagement Details
• Fractional or agency engagement, with scope and hours to be agreed based on fit and needs.
• Reports directly to the CEO, with close collaboration with the Director of Marketing and SVP of Strategic Sales.
• Fully remote. We move fast and trust our partners to do the same.
• Compensation commensurate with experience and engagement scope.