We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.
Summary of role:
We are looking for a Director of Growth Marketing to join our team and play a pivotal role in scaling our marketing growth engine for enterprise growth. This is a highly strategic and visible role as you will be responsible for setting the strategy for the entire marketing funnel, and oversee all demand gen function, coordinate execution of key activities and drive enhancement of martech and processes. This is a perfect role for you are an experienced B2B marketing leader, love partnering with the broader Commercial organization, thrive in a fast paced, growth stage start-up environment and are motivated by strong mission.
Responsibilities Include:
Demand Generation Strategic Leadership
Lead the development and execution of the demand generation strategy to drive customer acquisition and revenue growth.
Collaborate with cross-functional teams to align demand generation efforts with overall business objectives.
Establish KPIs, track performance metrics, and provide regular reporting on the effectiveness of demand generation campaigns.
Campaign Development
Oversee the creation and execution of integrated demand generation campaigns across various channels, including events, content marketing, digital, and more.
Develop and optimize campaigns that resonate with target audiences, driving pipeline build and acceleration.
Leverage market insights and buying behaviors to inform and refine campaign strategies.
Stay abreast of industry trends and best practices to ensure Centivo remains at the forefront of demand generation best practices.
Budget Management
Manage the demand generation budget effectively, ensuring optimal allocation of resources for maximum ROI.
Continuously evaluate and test new channels and tactics to enhance campaign performance and scalability.
MarTech and Marketing Automation
Oversee and guide the evaluation, implementation, and optimization of marketing automation tools and technologies to streamline demand generation processes.
Leverage AI-driven marketing tools and automation technologies to enhance campaign effectiveness and efficiency.
Qualifications:
Required Skills and Abilities:
Proven track record of at least 8-10+ years in B2B marketing, with a focus on growth and demand generation.
Significant experience in a leadership role, preferably as a Director of Growth Marketing or in a similar capacity.
Background in B2B marketing within the healthcare industry or a similarly complex market.
Strong strategic mindset with the ability to translate business objectives into comprehensive and effective demand generation strategies.
Demonstrated experience in aligning marketing efforts with broader commercial goals and objectives.
Exceptional analytical skills with a data-driven approach to refine strategies, optimize campaign performance and make decisions.
Proven ability to maximize impact with resource-conscious demand generation strategies.
Excellent verbal and written communication skills with the ability to effectively communicate marketing concepts and strategies to cross-functional teams and Commercial leadership team.
In-depth knowledge of marketing automation tools, technologies and experience using AI-driven marketing tools and automation technologies.
Comfortable working in a dynamic and fast-paced environment, with the ability to adapt to evolving priorities.
Work Location:
Preference to be hybrid, with 2 days per week in our NYC office.
Open to Remote applicants.
Leadership Skills & Behaviors:
Strategic Thinking – Knack for sorting through clutter to find the best route, often by pulling up from the current complexity to identify patterns that guide future direction and allow one to narrow the options and articulate the options from which others can work backward.
Business Acumen – A keenness and quickness in understanding and dealing with a business situation (risks and opportunities) in a manner that is likely to lead to a good outcome. Critical to this is an ability to think beyond their own function.
Systems/Analytical Thinking – Demonstrates the ability to think fluidly and integrate information. Able to anticipate non-linear and non-obvious relationships. Often includes an ability to think holistically/conceptually – very powerful when accompanied by ability to communicate & clarify tactically.
Flexibility/Working through Ambiguity – Tendency to be energized by new experiences/perspectives that test assumptions and thinking. Considers different points of view, sometimes with fragmented information, to arrive at practical, effective, actionable next steps.
Communicate – Managers discuss the company’s vision and strategies, the department’s direction and goals, and in times of crisis, what we know and don’t know to make sure team members know what they need to know.
Clarify – As managers, it’s up to us to clarify what good looks like. What do we expect? What do our clients, customers or colleagues need? If our teams are not performing as expected, managers must clarify expectations and ensure understanding.
Coach – Managers provide recognition and feedback; help team members find solutions to challenges; amplify good and filter weaker aspects of organizational culture and the work as they coach employees in their day-to-day performance and their growth and career development.
Connect – Managers help our teams see their collective purpose and how their work connects to the greater whole. We connect people within our company and network.
Customize – As managers, we need to understand what makes each team member unique, and then customize, tailor and adapt how we support them.
Centivo Values:
Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.
Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.
Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.
Who we are:
Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.
Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.
Apply Now