We are seeking a contract Digital Marketing Specialist to own and optimize our presence across the full ecosystem of third-party websites, portals, and partner platforms. This is a highly operational yet strategically important role: the way we appear on authorized training partner sites, technology vendor portals, and enterprise supplier platforms directly influences discoverability, credibility, and conversion for a significant portion of our business. You will be responsible for ensuring that our course catalog, training schedules, organizational profiles, and promotional content are accurate, complete, and competitively positioned across every external platform where buyers and partners encounter us. This role works in close coordination with the Partner Marketing Manager, Regional Marketing Leaders, Web Product Owner, and Sales teams to ensure external presence is current, on-brand, and optimized for performance.
Key Responsibilities
Authorized Training Partner Portal Management
- Own the day-to-day management of our presence on authorized training partner platforms for vendors including Microsoft, AWS, Cisco, and other active partners — ensuring profiles, course listings, and organizational information are accurate and up to date at all times
- Manage the regular upload and maintenance of training schedules across all authorized training partner sites, coordinating with internal scheduling, operations, and regional teams to ensure data accuracy and timeliness
- Monitor partner portal guidelines and platform updates, proactively adjusting listings and content to remain compliant with partner program requirements and maximize visibility within each platform’s search and discovery features
- Optimize course and program listings on partner portals for discoverability — applying best practices for titles, descriptions, keywords, categories, and metadata within the constraints of each platform
- Track and report on performance metrics available within partner portals (e.g., profile views, listing impressions, click-through rates) and use insights to drive continuous improvement
Customer & Enterprise Supplier Portal Management
- Manage our presence on enterprise customer supplier portals,
procurement platforms, and vendor management systems, ensuring our organizational profile, capability statements, and service offerings are complete, current, and competitively framed
- Coordinate with Sales and Account Management teams to identify supplier portals where we are registered or should be registered, maintaining a comprehensive inventory of active platform relationships
- Ensure that portal-specific content — including company descriptions, service categories, certifications, geographic coverage, and contact information — is optimized to support buyer discovery and procurement qualification
- Monitor renewal cycles, compliance requirements, and registration deadlines across all active supplier portals, proactively flagging and resolving issues before they impact access or visibility
- Work with internal stakeholders (Legal, Finance, Operations) as needed to gather documentation required for supplier portal registration, recertification, or profile updates
Third-Party Directory & Listing Management
- Maintain and optimize our presence across third-party training
directories, review platforms, industry listings, and aggregator sites that influence buyer research and course discovery
- Develop and implement a structured auditing process to regularly assess the accuracy, completeness, and quality of our listings across all active third-party platforms
- Identify gaps in our third-party presence — including platforms where we are absent or underrepresented — and make recommendations for new registrations based on traffic, audience relevance, and partner program requirements
- Manage customer review and ratings presence on applicable platforms, coordinating with the Customer Marketing Manager on strategies to encourage and respond to reviews where platform policies permit
- Ensure consistency of brand name, logo usage, messaging, and contact information across all external platforms, flagging discrepancies and driving resolution
Content Coordination & Asset Management
- Serve as the internal coordinator for all content and assets needed to populate and maintain third-party platforms — including course descriptions, instructor bios, promotional banners, logos, and certification badges
- Partner with the Content Marketing Manager and Web Product Owner to adapt our content for use on external platforms, ensuring consistency of messaging while conforming to each platform’s format and character constraints
- Maintain a centralized asset library and platform inventory that documents login credentials, content versions, update schedules, and performance notes for every active third-party presence
- Coordinate with the Partner Marketing Manager to ensure that MDF-funded or co-branded promotional content is correctly deployed and displayed across relevant partner portals in alignment with partner approval requirements
- Support localization efforts by working with Regional Marketing Leaders to adapt listings and content for region-specific partner platforms and supplier portals across NAM, EMEA, and MEA
Reporting & Process Improvement
- Maintain a comprehensive inventory of all active third-party platform relationships, documenting platform type, access credentials, content versions, update frequency, and performance data
- Develop and deliver regular reporting on third-party presence health — covering listing completeness scores, update cadences, and available performance metrics — for review by marketing and sales leadership
- Identify and implement process improvements that increase the efficiency and accuracy of training schedule uploads, profile updates, and content deployments across multiple platforms simultaneously
- Evaluate new tools, automation opportunities, or integration capabilities that could streamline third-party portal management and reduce manual effort over time
- Document standard operating procedures for all recurring portal management tasks, ensuring continuity and consistency as the program scales
Ideal Candidate
- 3+ years of experience in digital marketing operations, channel marketing, or a closely related role with demonstrable responsibility for managing third-party platform presence
- Hands-on experience managing listings or profiles on authorized training partner portals (e.g. Microsoft Partner Network/MCAPS, AWS Training Partner Portal, Cisco Learning Partner portal) is strongly preferred
- Familiarity with enterprise supplier portals and procurement platforms (e.g. Ariba, Coupa, Jaggaer, or comparable systems) is a significant advantage
- Exceptional attention to detail and a strong operational mindset — this role requires high accuracy across a large volume of data and platform updates
- Strong organizational skills with the ability to manage multiple platforms, update cycles, and stakeholder inputs simultaneously without errors or missed deadlines
- Comfortable working with structured data, including training schedule exports, course catalog feeds, and content specifications in various formats (CSV, XML, platform-native templates)
- Proficiency with digital asset management tools and content libraries; experience with Brandfolder or comparable DAM platforms is a plus
- Collaborative working style with the ability to coordinate across marketing, sales, operations, and external partner contacts to gather inputs and drive timely updates
- Strong written communication skills with an eye for how content reads and performs in a variety of external platform contexts
- Experience in the technology training, professional development, or certification industry is a strong advantage
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