Digital Advertising Specialist

Digital Advertising Specialist Position Summary: Allebach Communications is a full-service advertising agency specializing in the food and beverage industry. This position will play an active role in an integrated account team and is responsible for the development, management and execution of digital and social media strategies and campaigns for regional and national clients. The position will operate collaboratively with the account and creative teams, and interface regularly with clients. Our ideal candidate is self-driven, highly motivated, excited to be a thought leader in the agency and meet the challenges of being part of an the ever-changing media world. They are proactive, and excited to seek out new and better ways to get things done. Candidates must also be strong in their understanding and ability to evaluate and translate digital concepts into understandable insights and be comfortable communicating these to clients. Responsibilities: Your role will incorporate the following key responsibilities: • You will research, develop, present and execute sophisticated media plans and buys consisting of multiple digital channels (display, online video, search, social, mobile) supporting campaign objectives and strategies. • You will develop and execute these integrated plans based on collaboration with the account team based on client objectives and established KPI’s • You will have client-facing opportunities and serve the account team in the day-to-day digital and social activities for our clients. • You will perform the analysis and evaluation of digital and social media opportunities, establishing KPIs and metrics, analyzing and preparing monthly and quarterly reports, managing digital budgets, and be responsible for the digital billing process Qualifications: You should have a strong commitment to client satisfaction with the following areas of expertise: • Minimum 3-5 years’ experience in a digital media and execution role with a marketing company or advertising agency • Strong understanding of the various digital channels: display, video, mobile, search, social, programmatic, etc. • Excellent presentation, communication, and interpersonal skills • Ability to collaborate and build inter-agency relationships • Experienced in managing budgets, invoicing, etc. • Must be a self-starter with initiative and have a positive, proactive attitude • Ability to work under pressure, meet escalated timelines while maintaining attention to detail • Effective prioritization and organizational skills • Strong computer skills including Microsoft Office (Excel, and PowerPoint) • Google Analytics and/or AdWords Certified (or are willing to become certified within 90 days of hire) Job Type: Full-time Benefits: • Simple IRA retirement account with company matching • Dental insurance • Employee assistance program • Health insurance • Health savings account • Paid time off • Vision insurance • Short Term Disability Apply tot his job