Asana is a leading platform for human + AI collaboration, and they are seeking a Business Development Representative to drive strategic growth initiatives within the Enterprise customer segment. The role involves generating pipeline for enterprise account executives, executing multi-threaded engagement strategies, and cultivating value-driven conversations with high-level personas.
Responsibilities
- Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion
- Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process
- Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals
- Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
- Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs
- Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy
- Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value
Skills
- At least 6-12 months of Sales or Sales Development experience
- Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business
- Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals
- Passion for a career in technology and an ability to speak knowledgeably about the industry
- Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences
- Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes
- Clear communication, a deep sense of empathy, and a commitment to integrity
- Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
Company Overview
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