[Hiring] Associate Director US Marketing HCP Strategy - Ophthalmology @1000 Merck Sharp & Dohme LLC

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role DescriptionThis role involves leading the foundational customer strategy to launch novel products into a competitive market landscape. • Lead physician strategy development and support the Director of HCP Strategy to make data-driven strategic choices. • Drive launch planning for market development and branded campaigns, including targeting, segmentation, and promotional strategy.• Partner with our Agencies of Record (AORs) on planning, developing, and executing unbranded and branded campaigns. • Set and monitor Key Performance Indicators (KPIs). • Partner with leadership of customer-facing teams to ensure executional alignment to strategic imperatives. • Lead, develop, and execute the OPDP submission for launch. • Lead the customer experience roadmap development in collaboration with the CX team. • Partner with Learning & Development on building, reviewing, and implementing a comprehensive learning plan for all stakeholders through launch.• Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency. • Manage the HCP budget and planning process. • Invest in each other’s development and build a culture of inclusivity, psychological safety, and transparency. Qualifications• Bachelor's degree (BA/BS) required. • Master's degree (MBA) preferred. • A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management. • Demonstrated strategic thinking, problem solving, analytical critical thinking, and planning skills.• Strong written/verbal communication skills. • Understanding of omnichannel marketing, digital, and non-digital channels. • A growth mindset, strong collaboration, and business agility. • Demonstrates high degree of integrity and ethics. • Strong leadership and experience influencing without direct authority. Requirements• Product launch or launch planning experience preferred. • Understanding of retina ecosystem and landscape preferred. • Strong project management skills. • Demonstrated ability to create solutions that drive value for customers.• Travel: 10-25% required. Benefits• Comprehensive medical, dental, and vision healthcare benefits. • Retirement benefits, including 401(k). • Paid holidays, vacation, and compassionate and sick days. Apply tot his job