Growth Marketing Lead (Austin, TX – Remote)

Location: Austin, TX (100% remote)Reports to: Chief Executive OfficerDirect Reports: Marketing Analyst (CRO/SEO), Google Ads Consultant, Web Designer/Developer, Backlink agencyAbout Tecla:Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists from across the U.S. and Latin America. We are the bridge between hiring in-house and outsourcing, giving companies the flexibility and cost savings of outsourcing while providing the quality and control of fully integrated engineering teams.We also operate a small portfolio of interrelated sub-brands, all of which feed back into Tecla’s flagship business. This role will focus primarily on Tecla’s main line, with light support for emerging sub-brands. TheRole:We are looking for a Growth Marketer to own Tecla’s U.S. marketing and demand generation. This is a player-coach role where you will manage budget, guide a small team, and set strategy while also staying hands-on with SEO, CRO, SEM, and growth experiments. This is not a specialist role.We need a creative growth generalist who thinks like a founder, understands business fundamentals, and can design experiments that generate measurable results. You will operate both as a hands-on operator in critical areas such as SEO, CRO, and SEM, and as a systems architect who documents winning tactics into scalable playbooks. Your mission is to generate more Qualified Leads, Meetings Booked, and Pipeline Value through a mix of inbound and demand generation initiatives. What You Will Do:Inbound and Website Growth• Own CRO strategy in partnership with our Marketing Analyst• Launch landing page experiments including copy, UX adjustments, and A/B testing• Increase qualified traffic to the website and improve conversion ratesSEO and Organic Growth• Maintain and strengthen Tecla’s top-ranking keywords• Expand into new high-intent keywords• Oversee backlink strategies with agenciesDemand Generation and Campaigns• Build and run inbound and demand generation campaigns such as webinars, targeted programs, and multi-channel campaigns• Partner with our Google Ads consultant on SEM execution and optimization• Test and pioneer new acquisition channels such as LinkedIn Ads, partnerships, and creative campaigns• Manage the marketing budget and allocate spend to maximize Qualified Leads and pipeline growthGrowth Strategy and Systems• Alternate between acting as a hands-on operator for high-priority projects and documenting repeatable growth systems• Support Tecla’s portfolio sub-brands as a secondary responsibility• Occasionally collaborate on Austin Gild events to support local growthAI-First Marketing• Use ChatGPT and other AI tools daily for campaign creation, personalization, reporting, and ideation• Embed AI into workflows to drive scale and efficiencyAnalytics and KPIs• Define and track KPIs including Qualified Leads, Meetings Booked, Pipeline Value, and qualified website traffic growth• Report on CAC, CPL, and ROI by channel• Be accountable for both results and learningsWhat We Are Looking For:• 3 to 5 years in growth or demand generation, ideally in B2B tech services such as staffing, software development, or managed services.Strong B2B SaaS experience will also be considered• Proven generalist marketer with breadth across inbound, demand generation, lifecycle, and brand• Strong track record in SEO, website conversion, and inbound lead generation• Hands-on experience with SEO, SEM (Google Ads), CRO, and landing pages• At least 2 years managing marketing budgets with proven ROI• Experience using ChatGPT and AI tools for marketing• Creative and data-driven with the ability to propose, design, and test new campaigns and channels• Analytical skills with tools such as Google Analytics, Search Console, and HubSpot or similar CRM platforms• Austin-based preferred, Texas-wide candidates consideredWhat Success Looks Like:• Consistent growth in Revenue, Qualified Leads, Meetings Booked, and Pipeline Value• Website attracts more qualified traffic and converts at a higher rate• Top keyword rankings are maintained and new high-intent keywords are captured• Clear ROI reporting guides budget allocation• New creative channels tested and validated• Growth playbooks documented and applied across Tecla and its sub-brandsCompensation:• BaseSalary: $80,000• On-Target Earnings (OTE): $120,000 annually (base + performance bonus)• Bonus Structure: Paid quarterly, tied to exceeding TECLA’s current marketing baselines.Benefits:• Fully remote work environment• 401k with 3 percent salary match and self-directed investment options• 15 work days of paid time off per year• 10 company holidays• Individual Coverage Health Reimbursement Arrangement (ICHRA)• Annual company retreat with the full team• $500 toward your office setup expenses upon joiningWhy Tecla:• Austin-based hub with a distributed team across the Americas• Multicultural, collaborative, and fun team culture• Direct ownership of the most critical lever in the business: pipeline and lead generation Apply tot his job