Facebook/Meta Ads Specialist for Skincare Brand - WAITLIST & VIP CONVERSION CAMPAIGN
I’m looking to hire a Facebook/Meta Ads expert to help scale paid traffic for my skincare brand’s upcoming limited drop launch. Our goal is to drive email/SMS waitlist signups (900+ goal) and convert 50–100 VIP reservations through an optional checkout upsell. The launch window is time-sensitive, we have 3 weeks before our drop, so execution, speed, and optimization is crucial. What I need from you- Set up, manage & optimize Facebook/Meta ads for lead generation and VIP conversions- Help refine targeting, creatives, angles, audiences- Run weekly optimization and daily monitoring during launch period- Improve and scale ads based on metrics (CPL, CTR, CPC, CVR, etc.)- Provide recommendations on creatives/landing page testing if needed- Communicate clearly with progress updatesProject Goals- 900+ email/SMS signups minimum- 50–100 VIP paid upsells- Smooth ad delivery, optimization, testing + scalingCurrent Setup- Landing page + waitlist flow already live- VIP upsell offer post-signup integrated- Email flow + segmentation structure in place- Creative assets (UGC + images + variations) availableBudget- Ad Spend Budget: $2.5K–$2.9K for 3 weeks- Payment: Fixed fee to start (to discuss scope & deliverables)- Open to further compensation/performance discussion after initial engagementIdeal Candidate- Experience running Facebook/Meta ads for eCommerce or beauty/skincare brands- Strong understanding of lead funnels + conversion optimization- Can move fast, available to start ASAP- Can hop on a quick Zoom/Google Meet for alignmentTo Apply, Please Answer:- Past experience with beauty/skincare or DTC brands?- Example results & past campaigns (CPL, ROAS, signup targets, etc.)-Your recommended structure for testing, scaling, creatives & retargeting-Your availability, can you start immediately? -Your fixed fee for 3-week sprint (excluding ad spend)Time is urgent, would like to hop on a call ASAP today or tomorrow to finalize details and get ads running. Apply tot his job