eCommerce Growth Marketer (Direct-Response Funnels), Remote Job

Direct-Response CRO / Funnel Architect (APE BORN)High-Output Role • Massive Upside • No CeilingLocation: RemoteWHO WE AREAPE BORN is a performance-driven fitness gear brand scaling aggressively into broader markets. Our culture is built on:• Extreme ownership• Data over ego• Speed of execution• Candor & high standards• Solving root problemsIf you love building, testing, iterating, and winning — you’ll fit right in. THE ROLEWe’re hiring a Direct-Response CRO / Funnel Architect who can build, optimize, and scale funnels that acquire customers efficiently at volume.This is a builder role. You create funnels, copy, research, testing structures — fast. This role is NOT:❌ UI/UX❌ branding or aesthetic polishing❌ “just changing CTA colors”This IS:High-volume funnel productionDirect-response copywritingDeep research & angle identificationCreative-team alignmentMarket expansionTest → learn → iterate cycles at speedWHAT YOU WILL DO (REAL RESPONSIBILITIES)1. Build Funnels — Lots of Them• Multiple funnels per week• Variants built for broad-market testing• New funnels for new angles & new audiences• Fast shipping + fast iteration• Mobile-first, conversion-first builds2.Research Deeply• Analyze competitors in fitness gear / performance accessories• Identify new angles for scaling beyond current audience• Study objections, emotional drivers, category psychology• Turn research into hypotheses → tests → funnels3. Align With Creative Team• Build funnels that match messaging from ads• Help strategist develop new angles based on funnel learnings• Ensure creative → funnel → offer alignment• Bring data back into the creative loop4. Write Direct-Response Copy• Headlines, subheads, bullets, long-form structures• Landing pages for cold traffic, warm retargeting, and broad audiences• Hooks and mechanisms rooted in research• Strong intros, benefits, fear removers, objections smashed5.Own Funnel Performance Through OutputsYou’re measured by:• Funnels built• Tests shipped• Wins created• Efficiency protectedNot by time, meetings, or micromanagement. WHAT WE’RE LOOKING FOR (REAL A-PLAYER REQUIREMENTS)You MUST have:• Direct-response funnel experience (not theory — produced outputs)• Portfolio with live URLs of funnels you built• Actual performance metrics from your previous work• Ability to write persuasive copy• Experience testing at volume• Understanding of cold traffic psychology• Research discipline to find exploitable angles• Independent execution• Comfort operating fast & adjusting quicklyIf you’ve only done branding, UX, or slow-cycle CRO — this is not for you.COMPENSATIONComp is based on:• Your experience• Your proven execution ability• Your level of ownership in scaling usThe stronger you perform, the more ownership you earn — and the more you make. There is no ceiling for someone who produces meaningful revenue impact. Click to. Your application MUST include:• Links to funnels you built (live URLs only)• Metrics such as:• CVR lifts• AOV increases• CAC improvements• Number of tests shipped per month• A brief Loom (2–3 min) explaining your funnel-building processIf you don’t include these, you will not be considered.Apply tot his job