Director of Email Marketing
A company is looking for a Director of Email Marketing Acquisition & Lifecycle. Key Responsibilities• Own the strategic vision and roadmap for acquisition email, focusing on segmentation, testing, and personalization to increase conversion• Evaluate program performance and partner with BI to translate insights into actionable strategies and optimizations• Collaborate with cross-functional teams to ensure alignment and effective execution of email strategiesRequired Qualifications• 6-8+ years in B2C email or lifecycle marketing with a focus on acquisition and conversion strategy• Deep expertise in segmentation, personalization, journey design, and testing methodology• Strong analytical mindset with experience in digital analytics and visualization tools (GA4, PowerBI, Tableau, etc.)• Experience partnering with technical teams and providing strategic direction without hands-on involvement• Exceptional project leadership skills with the ability to manage multiple initiatives effectively Apply tot his job