Director, Marketing Research (HYBRID - Richmond, VA)
About the positionResponsibilities• Development, implementation, analysis, and communication of all quantitative and qualitative research studies related to measurement of AUB/competitor Brand Perception among key constituencies. • Development/implementation of effective research strategies to measure customer satisfaction and identify 'pain points' at all phases of the customer life cycle. • Working with Human Resources to implement/manage effective ongoing Teammate Listening strategies. • Management of external vendors, platforms, dashboards, and budgets necessary to support internal (teammate) and external (customer) research objectives and strategies.• Identification/socialization of external publications, organizations, blogs, webinars, and other sources in order to communicate product, pricing, promotion or other strategic information. • Serving as an internal consultant on primary and secondary research-related initiatives initiated within the company. Requirements• Bachelor's degree required; preferably in Marketing or a business related field. • Master's degree preferred. • 10+ years' experience as a quantitative or qualitative research analyst or manager, involving responsibility for designing/administering research studies among consumers, business professionals, and other target audiences.• Experience maximizing the production of relevant insights within budgetary guidelines. • Experience with integration of traditional research methods with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools. Nice-to-haves• Experience developing and managing primary marketing research, including moderating focus groups and analyzing data. • Experience procuring and managing complex vendor relationships. • Experience with AI-driven analytics, including natural language processing (NLP), machine learning, and predictive modeling.• Experience with data visualization and analytics platforms (e.g. Tableau, Power BI, SPSS, Python). • Public speaking skills and expertise/experience with presenting findings to a wide variety of audiences. • Project management experience to define, implement and manage detailed tasks for complex projects. • Ability to multi-task and adapt to change in a fast-moving environment. • Excellent communication and writing skills. • Proficient using SPSS, Microsoft Word, Excel and PowerPoint. • Experience programming online surveys using Alchemer, Qualtrics, Survey Monkey, or other online platforms.• Proven ability to work independently and in a team environment. • Experience with recruiting and managing research professionals. Benefits• Eligible to participate in an applicable incentive compensation plan or a discretionary profit sharing bonus program. • Comprehensive benefits package. Apply tot his job