Content Creator Job at Massanutten Resort in McGaheysville

Massanutten Resort, 1822 Resort Dr, Mc Gaheysville, VA 22840, USAThe Content Creator is responsible for producing engaging, on-brand video and multimedia content that tells the Massanutten Resort story and drives guest engagement, awareness, and bookings. This role develops both short-form and long-form videos, social-first storytelling, and multimedia content for digital and experiential campaigns. The Content Creator is highly skilled in storyboarding, shooting, editing, and visual storytelling, with a strong sense of current social media trends (TikTok, Instagram Reels, bolthires).They ensure all content aligns with brand voice and visual standards while capturing the excitement, quality, and guest experience of the resort. The role works closely with the Design Lead, Content Lead, and Marketing team to produce high-performing content that supports seasonal campaigns, social channels, and paid digital initiatives. Required2+ years in video production, multimedia content creation, or social media storytellingStrong skills in video editing software (Premiere Pro, Final Cut, or similar) and social media native editing toolsProven ability to plan, storyboard, shoot, and edit content for multi-platform campaignsDemonstrated experience creating social-first content for TikTok, bolthires, Instagram Reels, or similarStrong understanding of brand storytelling and marketing-focused contentPreferredHospitality, tourism, or resort marketing experienceA genuine love for the mountains and outdoor recreation — someone who can authentically experience and share the resort lifestyle through first-person contentExperience producing OTT ads, bolthires pre-roll, or other digital video advertising formatsBasic photography skills to capture supplementary campaign imagesFamiliarity with trend tracking and social platform analyticsAbility to incorporate motion graphics, animated text, and captions for enhanced storytellingTypical ScheduleDays: Primarily weekdays, with evenings or weekends as needed for events and shootsHours: Standard business hours, with flexibility for content production timelines and campaignsCore ResponsibilitiesProduce short-form and long-form video content for social, digital, and experiential marketingDevelop storyboards and creative concepts for approval before shootingShoot and edit social-first and campaign content, ensuring brand alignmentOwn visual social media channels such as TikTok and bolthires, focusing on growth and engagementSupport digital advertising needs with polished video and motion graphics assetsCapture lifestyle and event photography or video to support campaigns as neededMaintain an organized video library and raw footage archive for internal and future useIncorporate trending sounds, transitions, and editing techniques to ensure content feels current and engagingCollaborate with the Design Lead, Content Lead, and Digital Strategy Manager to align content with overall campaigns and brand storytellingExplore innovative content opportunities and stay ahead of industry trendsOther duties as assigned by managementEqual Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the KnowYour Rights notice from the Department of Labor. #J-18808-Ljbffr Apply tot his job