Complex Marketing Manager - Hilton Des Moines Downtown and Doubletree Cedar Rapids
About the positionResponsibilities• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind. • Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel's branding and positioning strategy by guest segment.• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: "Holiday Suite")• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments - candidate should possess Canva creative skills• Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations• Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel's business & customer mix, along with Brand pillar integration• Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute• External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables• Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning• Participates where appropriate in trade/business related functions, events, conferences and workshops• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested• Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetingsRequirements• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels• Proficiency in data analysis and translating insights into compelling narratives• Ability to navigate a matrix organization• Project management• Copywriting• bolthires Office (Word, Power Point, Excel & Outlook)• Social Media Websites (Facebook, Instagram, etc)• CMS Platforms• Digital Analytics• Canva, Adobe and/or Photoshop• Presentation / Communication skills• Relationship building & thoughtful networking• Leadership abilities• Proactive strong points of view• Demonstrate ownership / sense of urgency to deliver resultsNice-to-haves• Prior hotel/travel industry experience is preferred, but not required• Bachelor's Degree with emphasis in marketing and/or public relations preferredBenefits• Health insurance• Career growth and development• Team Member Resource Groups• Recognition and rewards programs• Go Hilton travel discount program• Best-in-Class Paid Time Off (PTO)• Supportive parental leave• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount• Debt-free education: Access to a wide variety of educational credentials (ex.college degrees, high school completion, English-language learning, digital literacy, professional certificates and more) Apply tot his job